RECARO Automotive Seating is preparing its market launch in China as the premium brand manufacturer of performance seats: At Auto Shanghai 2017 from April 21 to 28, the company is presenting tailor-made products for Chinese carmakers and for the growing demand for sports-oriented automotive equipment. As part of the Adient presentation in Hall 5.2, Booth 5BA001, the focus is on a specifically developed China Edition of the RECARO top seller Sportster CS. Chinese OEM customers RECARO aims to approach with three sample seats for sporty luxury vehicles. “The RECARO brand name is founded on 111 successful years in the car seating business,” said Markus Kussmaul, executive director of the Adient specialty seating group and responsible for the worldwide business of RECARO Performance Car Seating. “We’re now taking advantage of Auto Shanghai to introduce our world-renowned automotive brand to a wider audience in China.” Therefore RECARO Automotive Seating is utilizing its best brand ambassador: a RECARO racing shell and the chance to ‘Feel Performance,’ as RECARO calls it. For RECARO visitors this means the incomparable experience of driving around a virtual race track while seated in an authentic RECARO racing shell in the racing simulator.